Oct. 20, 2025

019: Roasting the Coffee Shop Fantasy

In this conversation, Nathan and Alex discuss the common misconception surrounding the coffee shop business, referred to as the 'coffee shop fantasy.' They explore the stark contrast between the romanticized idea of owning a coffee shop and the harsh realities of running one.

The discussion delves into the motivations behind starting such businesses, the importance of understanding community needs, and the complexities involved in making a cafe successful.

They also touch on the significance of having a clear audience and monetization strategy, emphasizing that adding complexity to a business model can lead to failure.

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