Nov. 3, 2025
021: Bridging the Mental Gap: Selling Innovation
In this conversation, Nathan and Alex discuss the challenges of introducing innovative technologies, such as digital product passports, to clients who may struggle to understand their potential applications.
They explore the importance of narrowing down possibilities to make them relatable for clients, the necessity of industry knowledge, and the role of workshops in building trust and facilitating understanding.
The discussion emphasizes the need for technology providers to bridge the gap between their innovations and the practical needs of their clients, ultimately guiding them to envision new applications for their products.
Learn more at https://www.founderexperience.fm
They explore the importance of narrowing down possibilities to make them relatable for clients, the necessity of industry knowledge, and the role of workshops in building trust and facilitating understanding.
The discussion emphasizes the need for technology providers to bridge the gap between their innovations and the practical needs of their clients, ultimately guiding them to envision new applications for their products.
Learn more at https://www.founderexperience.fm