Episodes

In this conversation, Alex and Nathan discuss the complexities of pricing strategies in business, particularly focusing on the importance of value-based pricing, customer commitment, and the pitfalls of discounting. They share personal experiences and insights on how to effectively communicate value to customers, the significance of specificity in offerings, and the relationship between pricing and customer expectations. The discussion emphasizes that pricing is more of an art than a science, re...

In this conversation, Nathan and Alex discuss the challenges and experiences of starting a business in a new country, emphasizing the importance of storytelling in networking and personal branding. They explore how to find one's voice as a founder, the significance of reframing personal narratives, and the power of perception in business interactions. The discussion also touches on the emotional aspects of leadership, including the acceptance of being the 'bad guy' when necessary, and the dualit...